Macallan Dreamoc Animation – Motion Graphics & 3d Animation

Macallan wanted an innovative way to showcase the story of their whisky from its heritage in the Scottish Highlands to the unique Macallan distillation process.

Using a Dreamoc holographic display, Jason was responsible for creating a blend of CGI and live-action, with 3 different perspectives providing a unique view from each side.

The unique point of sale displays can be seen at over 20 locations around the world, with five in America, over a dozen in Asia and the rest across Europe.

Mariska van Beukering, European Marketing Manager at Maxxium Travel Retail commented:

“We are always looking to reach consumers in new and interesting ways and this holographic display certainly delivers a novel and captivating point of sale display.”

Find out more about the Dreamoc device