Hugo Boss Augmented Reality Promotion – 3d Modeling, Lighting, Texturing & Animation

Working alongside Holition and Life Integrated, Jason was responsible for the design, 3d modelling and animation for the Hugo Boss Just Different augmented reality campaign which was launched across 75 locations globally.

The user was taken on a journey of discovery as though immersed within a movie, being able to activate the virtual perfume and digitally spray the movie across the screen whilst being immersed in the New York skyline.